Taking To The Streets For Gypsy

Cast members in the Broadway production of Gypsy are out on the streets around the TKTS booth in Times Square drumming up business for the show. “Most people have no idea what they want to see. So if you give them a reason to come, like ‘I’m in the show,’ they’ll usually come. It is a grass-roots effort that might be working. Since March 10, the cast’s first day on the TKTS line, the show has been averaging sales of more than 300 half-price tickets a day. Prior to the campaign the show rarely broke 200 at the booth.”