A Shocker: Australians Say Commercials Would Be Fine On ABC

The state-owned Australian Broadcasting Corporation has been doing some polling of its viewers. “The results have been startling. According to the research, the ABC’s adoption of commercial advertising would receive majority support from viewers. One December 2003 focus poll showed that 72 per cent of viewers approve of introducing advertising to the ABC. Of that percentage, 54 per cent stated a strong preference for the ABC to take greater responsibility for generating its own funding.”