Aiming At Affordable Art (And Those Who Might Buy)

There’s a new breed of art fair, and it’s doing quite well. The fairs offer “affordable art” aimed at the entry-level buyer. “Some buy for investment, calculating that as interest rates are low and the stock market is fluctuating then art should be a good long term home for spare cash. A survey this week revealed that 24 per cent of adults would consider buying art for this reason. But dealers and fair organisers say that most buy because they feel more confident than ever about doing so and because they want to spend disposable income on something for their home.”