The first electronic paper is ready for the consumer market. “This ‘first ever’ Philips’ display utilizes E Ink’s revolutionary electronic ink technology which offers a truly paper-like reading experience with contrast that is the same as newsprint. The Electronic Paper Display is reflective and can be easily read in bright sunlight or dimly lit environments while being able to be seen at virtually any angle – just like paper. Its black and white ink-on-paper look.”