This year’s SXSW fest in Austin Texas was a raucously independent event. “While few of the 1,261 acts booked to perform during the conference’s four nights of showcases would object to selling a million albums, the festival’s tone was one of modesty and realism as participants shared advice on how to sustain a career with CD sales in the thousands, not the millions, and with a full calendar of performances rather then video shoots. Most bands were more concerned with having gas money to get to the next show than they were with the major labels’ bugaboo, Internet downloading.”