The Blog Niche Goes Mainstream

Blogging is no longer a mere blip on the cultural radar screen. In the last year, blog readership has nearly tripled, and bloggers focusing on everything from politics to culture to wartime survival have become fringe players in an increasingly crowded and diverse global media scene. Traditional media sources are predictably wary of bloggers, who have no obligation to follow traditional journalistic codes of conduct and who frequently bring strong biases to their work, but there’s no denying that the online journals are becoming increasingly powerful in the information-delivery game.