Call It The Christian Counterculture

“Rather than rejecting popular culture outright, a growing number of Christians are producing and consuming their own popular media on the fringes of the mainstream entertainment industry. Still others are gathering in church basements and living rooms to promote their own brand of media literacy—seeing commercial culture as a “window” into the culture of unbelievers. What we see here is consistent with what media scholars have found within other subcultural communities—a desire to make and distribute your own media and the desire to challenge and critique mainstream media.”