Met Opera Makes Public Appeal For Broadcast

The Metropolitan Opera broadcasts will continue next year, after the Met raised money to cover the costs. But the company says help will be needed from Met fans if the broadcasts are to continue beyond that. The Met says “the search for another corporate sponsor had been difficult. ‘The corporate community looks at the radio broadcasts and doesn’t believe it’s a good media buy, that we don’t reach enough listeners. They are better off having commercials on big sporting events.’ The Met broadcasts are carried on more than 350 stations in 42 countries, reaching 11 million people, the Met says.”