How To Make A Marxist Turn In His Grave

It’s difficult to imagine the Marxist revolutionary Che Guevara being pleased with the idea of his face being plastered all over posters, t-shirts, umbrellas, and other assorted trinkets. But at some point in recent years, the famous portrait of Guevara was usurped by the bizarre and irony-proof world of high fashion, and now, the face represents nothing more than any other hot look of the current season. “How did an avowed Marxist become, literally, the poster boy for conspicuous capitalist consumption? Is it Che’s story that fascinates, or has his memory been usurped by that sole image, one that speaks to a life many know little, if anything, about?”