Oscars Look For A “Clean” Broadcast

You won’t see anything like that Superbowl nastiness on this weekend’s Oscars telecast. ” ‘We want the show to reflect not a stuffiness, but a dignity appropriate for film’s highest honour. We want it to be a family affair that can be appreciated by the widest possible audience.’ ABC is charging a record $1.5-million (U.S.) for a 30-second Oscar ad, and has been sold out since September. CBS took in $2.3-million for a half-minute of ad time on the Super Bowl.”