The Artist As Multi-National Supplier

“Once upon a time, young artists started their careers with a single gallery in their home country. Scoring international representation was a consecration that occurred only once the artist had an established reputation and a proven market. But that old model has been pulverised. Today, both in Europe and America, artists only a few years out of school commonly have some combination of several European galleries, dealers on both US coasts, and perhaps something more exotic, like representation in Japan or Latin America. Yet in the same way that a college degree has devolved from being a symbol of high achievement to a minimum requirement for decent employment, having multiple international galleries is now just an early step toward art world success.”