Christ And The Publicity Machine

The stir over Mel Gison’s The Passion of Christ has been prodigious. Christian journalist Lorna Dueck is skeptical: “I’m not sure who’s using whom more, the profit-makers in Hollywood or those with an interest in conversion, but there is unparalleled church energy over this movie, and as a reporter with an ear on the evangelical beat, I’m about to pray “deliver us from e-mail” because I can’t keep up with the buzz that’s hitting my inbox over this film.”