When Bodies In Seats Are More Important Than Selling Tickets…

Broadway now has a couple of businesses that help “paper” shows that aren’t selling well. “Subscribers to these services are permitted up to two tickets per performance, based on seating availability. While most tickets are for Off- and Off-Off-Broadway shows, seats for Broadway shows are not impossible to find. It’s all left to the discretion of producers, who may give away ‘comps’ when shows are in previews, underpublicized, or expecting reviewers or celebrities in the house.”

Source: Backstage - 02/06/04