Promoting Smoking Through The Arts

In Seattle, the company that makes Lucky Strike cigarettes has become a patron of the arts. The company spreads money around, promoting Luckys in subtle ways – such as hiring attractive young people to sit in bars passing out tickets to alternative arts events (and talking up smokes). “Instead of battering the brain of the target audience, Lucky slides neatly into consciousness, trailing clouds of glory gathered from discreet arts funding. Credit spreads by word of mouth, making the product — which was launched as a brand in 1871 — appear modest and friendly.”