With traditional network television continuing to hemorrhage viewers, and cable networks splintering the market more with every passing day, the landscape of American television is on the verge of revolutionary change. Among the options being looked at by the over-the-air nets are flexible schedules, eliminating reruns (unless they can be strategically used to draw new viewers,) and maybe – just maybe – the eventual elimination of the absurd and indefensible “sweeps” periods.