The Louisville Orchestra is changing the way it does business, it says, but it’s difficult to tell exactly what that means, or how it will improve the fortunes of the financially distressed ensemble. Louisville fired its music director largely because of poor ticket sales, and is loudly declaring to anyone who will listen that it is going to give its audience whatever it asks for. That sort of marketing strategy is bound to backfire, says Andrew Adler. “The orchestra is so afraid of anything that smacks of elitism that it’s hurtling headlong in the opposite aesthetic direction: celebrating small-d cultural democratization to the exclusion of more challenging repertoire.”