How To Run A Dance Company

Alvin Ailey American Dance Theater is a decided anomaly in an age when dance companies nationwide are struggling for survival. Financially secure, well-managed, and respected worldwide, Ailey is preparing to move into a new, 77,000-square-foot home in midtown Manhattan, a testament to the company’s ability to succeed in the hyper-competitive world of New York culture. No one element is responsible for the Ailey’s phenomenal success, but a combination of sound management ideas, diverse artistic goals, and a constant and unwavering eye on the newest trends of the dance world has made the company a dominant force in the industry.