Marketing of the arts is getting more aggressive. And one of the models arts organizations are looking to is…professional sports. “People have always assumed that the sports audience and the arts audience are two entirely different entities. But our surveys have shown that people who go to professional sports events are the most likely to attend professional arts events. It’s about having a robust social life, and as more people realize that there is a crossover of these two audiences, we’ll see this type of marketing increase.”