It’s the latest thing – pop stars performing at the local movie theatre. Across America, fans pay to see their favorites perform in concert movies. Then they buy the DVD and recordings. “The numbers are impressive. Of the seven music-based events Regal CineMedia coordinated in 2003, the products tied in with the screenings always debuted at No. 1, Regal says. As 2004 unfolds, screenings such as these could become a standard part of a label’s marketing approach – radio, TV, Internet, point-of-purchase and the movie theater.”