“Reed Kroloff is one of a small coterie of competition advisers who organize and administer the bake-offs so often used to determine which architecture firms will design which coveted projects. These advisers are both catalysts for — and beneficiaries of — an upsurge in interest in how architects are chosen. Competitions that only five years ago would have been local affairs now draw thousands of entries from around the world, partly because the Internet makes the rules available to any architect with a computer and modem.”