American TV’s Clutter Grows

Promos, ads and other filler has proliferated on American TV. “According to a recent report in Media Life, an online magazine, the major networks now offer one minute of “clutter” for every two minutes of legitimate entertainment during prime time. Or put in another context, the Big Four (ABC, CBS, NBC and Fox) air about 52 minutes of commercials and promotional material during three hours of prime time. This is up 8 percent from 2000 and a whopping 36 percent since 1991.”