Are The Rockettes Eating Nutcracker’s Lunch?

With touring holiday Rockettes shows fanning out across America, many ballet companies are worried their audiences for Nutcrackers will be eaten up. But is it happening? The answer is complex and not entirely clear. “The discussion going on among ballet executives nationwide is a slice of an issue facing all arts leaders trying to grow audiences. Will the arrival of a new facility or show in town make the entire audience of arts patrons larger? Or does new competition simply ‘cannibalize’ existing audiences?”