Canada has always been concerned about the risk to its homegrown culture from the American pop culture juggernaut. But these days, the situation, particularly in the television realm, seems dire: the public funding upon which Canadian TV writers and producers rely is at record low levels, and Canadians seem increasingly willing to abandon homegrown product for American shows. With most Canadians now able to receive all the major American broadcast networks on cable, and many additional American programs being rebroadcast on Canadian channels, Canada’s TV industry is at a loss as to how to recapture its audience.