What Is Matthew Bourne, Exactly?

“When Matthew Bourne was on the way up, it was generally accepted that what he did was choreography. When his 1995 Swan Lake became a huge success, however, dance critics began to say that he was not a choreographer but a director. The (sniffy) implication was that London is full of mere directors, whereas the world has few true choreographers. That Bourne was proficient at arranging a piece of theatre was not to be denied; but how efficient was he at making a dance?”