Met Opera Gets Major Grant For Broadcasts

“The Annenberg Foundation has given $3.5 million to the Metropolitan Opera to help keep its treasured Saturday afternoon live radio broadcasts on the air next season, the opera company said yesterday. The money, it said, is the largest gift ever made to the Met’s annual-giving fund. The contribution is a response to ChevronTexaco’s decision in May to withdraw its support after the 2003-4 season, ending a 63-year relationship that has been the longest continuous commercial sponsorship in broadcast history… But the Annenberg gift takes the Met only halfway there, and for only one year; the broadcasts cost the Met $7 million a year, so another single corporate sponsor is still being sought to replace ChevronTexaco.”