Branding For Non-Profits

“Large nonprofit organizations, like their corporate counterparts, have long recognized the value of branding. Now, small local groups are picking up on the importance of standing out from the charitable crowd. Nearly 1.4 million nonprofits are competing for dollars in the United States. Whether they hire a public- relations expert or buy an online-branding kit, they all hope their logos will convey a trustworthy cause to donors – and make it easy to distinguish their envelopes from the daily round of junk mail.”