Sell ‘Em The Hockey, Then Hit ‘Em With Arts

A local arts advocacy group in Calgary is marketing a ticket package designed to get sports fans to the symphony. “The $70 package includes a ticket to a regular season Calgary Flames hockey game as well as tickets to two arts and culture events, including performances by local theatre troupes, a jazz dance ensemble or the the Calgary Philharmonic.” Sports and arts are not generally considered to have much audience in common, but some on the Calgary arts scene see the package as important audience-building.