Seuss Flick Fans Had Best Beware: Product Placement’s Everywhere!

“The new Cat in the Hat movie makes fun of infomercials and product placement, but the joke rings a bit hollow because the movie has no fewer than 16 corporate sponsors. All Dr. Seuss needed to create one of the most exciting and hilarious stories in the history of literature was 225 vocabulary words, four colors and some imagination. But it takes a zillion-dollar budget to make The Cat in the Hat into a movie, and movie studios do not want to spend any more than they have to… That’s why one of this year’s biggest and most avidly anticipated holiday releases has turned Seuss’ simple story into a marketing bonanza.”