Nonprofits Following Dean’s Lead

The internet has always held great financial promise for nonprofit arts groups and charities, but few of these groups have ever built a truly successful online fundraising apparatus. Now, with presidential candidate Howard Dean raking in record numbers of contributions from his online campaign efforts, nonprofits are taking notice. “They’re using e-mail lists to solicit donations and mobilize support. They run educational campaigns through e-mail to keep their community informed. They even arrange ‘meet-ups’ offline to keep supporters involved.”