With traditional over-the-air radio fast becoming just another tool of the global corporate music industry, music fans are looking to new technologies to replace the predictable playlists of their local radio stations. The phenomenon of Internet radio, in particular, is becoming increasibly popular, thanks to its easy accessibility and diversity of content. In addition, a savvy webcaster can personalize the content of his stream for listeners in specific regions, which can result in a global webcast that sounds more local than your local radio station.