Getting Beyond Harry – Developing A Taste For Reading

Rachel Billington thinks it’s great that children are excited about reading Harry Potter. But what comes after that? In orevious generations, “there was no aggressive marketing to switch us in the direction of a particular book. Finding a book was an adventure that involved real choice. The question for modern parents is how to build on the popularity of a smallish range of exceedingly popular contemporary children’s books and lead their goggle-eyed offspring to wider shores.”