“Producers” Sets Broadway BO Record

Just last week stories were being written about The Producers losing steam at the Broadway box office. Then Nathan Lane and Matthew Broderick agreed to return to the roles they originated. Presto – a box office record. “The show sold some 6,000 tickets in less than 90 minutes, both in person and through Telecharge, after the box office opened at noon. By 10 p.m., when the St. James’s box office closed, more than 39,000 tickets had been sold, the producers said, and the day’s take stood at nearly $3.5 million. Orders were still being taken through Telecharge. The previous record for one-day sales was also held by “The Producers,” which sold $3.3 million in tickets on the day after the show’s opening in April 2001.”