A Music Mag For Adults

Pretty much all music magazines are written for younger fans. But what about older adults? They still like music too. A new music magazine called Tracks hopes to reach that market. “Older consumers generally do not excite advertisers, and Tracks’ first issue has little in the way of ads from companies that are not record labels. But older consumers, whether out of technological impairment or a habit of collecting, still actually buy music. So as the music industry has watched sales drop 30 percent over the last few years, these listeners – and readers – have a special, and growing, power in the music industry.”