Special Screeners – Newly Hot

“Special screenings are hardly a new idea. Publicist Peggy Siegal, considered by some to be the mother of this invention, has been doing them for more than 20 years. But their importance to film marketers—especially those with smaller budget art-house movies—has supersized in the last 30 days. Film marketing was already a difficult gambit in a 24/7 world of celebrity stimuli and instant, online gratification, but last month the Motion Picture Association of America made it even more difficult when it decided to severely limit how film distributors could raise the awareness of their films and still be considered for the one of the best marketing tools out there, an Oscar nomination.”