Recording Companies Increasingly Focusing On Older Consumers

While overall sales of recordings are down, music sales to older music lovers are strong. “The growing success of albums by older artists — and of singers like Norah Jones, who appeal to less cutting-edge tastes — offers some solace to an industry mired in a three-year sales slump. The older audience, typically more affluent consumers who grew up buying their music on vinyl LP’s, seldom uses the free file-sharing sites. And because they account for a growing segment of the record-buying public, labels are increasingly tailoring their releases and their marketing, particularly on television, to reach them.”