Culture Of Sweets

“This year, confectioners expect to generate Halloween sales of $2 billion in America alone. Last year, the country’s total confectionery sales were $24 billion—the highest anywhere. Behind all the fun, the business is fiercely competitive—and consolidating fast. Worldwide sales of confectionery and chewing gum in 2003 are estimated to reach $112 billion, according to Euromonitor. The industry is led by Nestlé, Cadbury Schweppes, M&M/Mars, and Hershey.”