Churching Up The Chick Lit

It’s no secret that evangelical Christianity has a strong hold on America these days, and religion in general is said to be of great importance to most Americans. So it shouldn’t come as a surprise that the publishing industry is looking for new ways to tap the market. One of the more successful strategies thus far has been the combining of tangentially religious subject matter with existing literary sub-genres, such as the post-feminist grouping known as “chick lit.” Think Bridget Jones without all the drinking and carousing.