V&A Museum Launches Glossy Mag

The Victoria & Albert Museum launches a new glossy magazine for museum members. “It’s an ambitious and risky project. As a general-interest art magazine, containing a lavish 82 pages of editorial complemented by only 30 pages of up-market advertising, it appears far superior to anything on the commercial market. The dummy issue I saw looked pacey, imaginative and stylish, with plenty of strong words as well as beautiful pictures.”