The National Endowment for the Arts is taking an ambitious but misguided step with its plan to bring Shakespeare to the hinterlands, says Michael Phillips. “Class is a commodity like any other, and with the Shakespeare touring projects the NEA is spending more than $2 million on a classy image makeover. These days the NEA does not concern itself much with tossing seed money to artists or companies who may be controversial or risky or untested. In [NEA chairman Dana]Gioia’s words, the agency intends to focus on bringing ‘art of indisputable excellence to all Americans.’ It sounds right. It sounds inclusive, and unassailably democratic. Yet somehow a Shakespeare initiative sounds like an investment in yesterday’s culture, not tomorrow’s.”