Ann Godoff, who was fired from Random House last year, is out with her first set of books at new employer Penguin. “The first sign that the Penguin Press is not your run-of-the-mill commercial publisher is the plain-brown-paper catalog cover. Inside, each of the 14 books gets a two-page spread, as opposed to the one-page announcement that many catalogs give most books. Each book cover is shown in black and white (surely, in the flesh, there’ll be some color) and otherwise illustrated with sepia photo strips. Nothing flashy here. The message seems to be: ‘We’re Old World—smart and subdued.’ Penguin Press is the publishing equivalent of shabby chic.