The Selling Of (New) Money

The US is about to introduce a new $20 bill. To acquaint the public with the new-look money, the government is spending “$33 million on advertising, marketing and education programs to promote the new bill, and it has hired a public relations firm and, in a first, a product placement firm and one of Hollywood’s top talent agencies to put the $20 bill on the publicity circuit. By the time the new bill joins the currency flow next month, it will have appeared virtually everywhere but on the ballot for California’s recall election.”