What if you could look at the entire world wide web all at once and make all the possible connections between information? “If this process was applied across billions of web pages—in effect, looking at the entire web at once—it would be possible to spot trends. A new film, for example, might have received terrible reviews from critics, but proved popular among middle-aged women. A new camera model might have some features that are popular, but others that users find too complicated. In short, there might be information hidden on the web that cannot be gleaned from any individual page, but becomes apparent when many pages are examined together. And that information could be of great commercial value.”