The Steinway Mystique

“Steinway is the great name of the piano world, as anyone will tell you – not least, Steinway. This year is its 150th anniversary, which is worth celebrating if only because few companies survive making the same product, in the same way, for so long… And although Steinway isn’t the largest piano company in the world (it makes 5000 instruments a year, as opposed to Yamaha’s 100,000), it has certainly cornered the top end of the market – despite a top-selling price of $250,000 for the sleek, black, two-metre concert grand (the Model D) that only serious pianists, concert halls and bankers get their hands on.”