Saving Classical Radio In South Florida

When Miami station WKAT-AM changed formats from Spanish language to classical a year ago, classical fans were ecstatic. “The first three months were a honeymoon with the audience. They were appreciative that classical was back. And they had a high level of tolerance for what we were doing. But a few months later, the hero worship was morphing into anger: Listeners didn’t like that the playlist included non-classical works and that many of the classical pieces the station did play were truncated…” So a makeover was in order…