As the recording industry continues to tilt at file-swapping windmills and bemoan falling album sales, the movie industry has embraced new technologies, packed DVDs full of low-cost “bonus materials” beloved by consumers, and made a concerted effort to make the public aware of what a great deal it is getting when it forks over $16 for a disc. So why can’t the music industry get its act together? “People listen to the average CD many more times than they watch a DVD. Yet CDs are languishing in stores and DVDs are flying off the shelves. How to see this other than sheer music industry incompetence?”