“How do we predict what will make us happy or unhappy – and then how do we feel after the actual experience? For example, how do we suppose we’ll feel if our favorite college football team wins or loses, and then how do we really feel a few days after the game? How do we predict we’ll feel about purchasing jewelry, having children, buying a big house or being rich? And then how do we regard the outcomes? According to this small corps of academics, almost all actions — the decision to buy jewelry, have kids, buy the big house or work exhaustively for a fatter paycheck — are based on our predictions of the emotional consequences of these events.”