“Girl culture” seems to be back as a force. “But what exactly is girl culture? On one hand, it’s a shared set of values and behaviors among girls in their teens, ‘tweens and early 20s. It’s directly affected by consumerism, body image, mass media and the cosmetic, fashion and entertainment industries. Teen girls have tremendous pocketbook power, and companies are eager to tap into that exploding market. On the other hand, girl culture is also a resistance – rooted in 1960s and ’70s feminism – to all those forces.”