“The popularity of Apple’s iTunes song service has demonstrated that customers like to pick and choose their songs online. New statistics from the music industry indicate that labels are shipping more singles to stores, too. But whether the stats signal the return of the single is still a bit of a puzzle.” The industry denies that it is making any sort of concentrated effort to market the single more heavily as an alternative to illegal song-swapping, but “faced with falling CD sales for the third year in a row, it’s to the music industry’s benefit to offer music in formats that consumers will pay for.”