Pricing Tickets To The Highest Bidder

Later this year, Ticketmaster plans to start auctioning off tickets to the highest bidders. “With no official price ceiling on such tickets, Ticketmaster will be able to compete with brokers and scalpers for the highest price a market will bear. ‘The tickets are worth what they’re worth. If somebody wants to charge $50 for a ticket, but it’s actually worth $1,000 on eBay, the ticket’s worth $1,000. I think more and more, our clients — the promoters, the clients in the buildings and the bands themselves — are saying to themselves, `Maybe that money should be coming to me instead of Bob the Broker’.”