Want to produce a hit play? Then find a cult movie that has a following and adapt it. “Don’t worry too much about slickness or professionalism – your audience will be largely composed of young people who seldom go to the theatre, and never to a musical, and have no standard against which to measure performance. What they seek is authenticity, fidelity to the spirit of the cult. Deliver that, and you’re well on your way to establishing a hit.”